Bigabid Partners with AWS to Enhance Mobile Advertising with Machine Learning
| Source: Mastodon | Original article
Bigabid joins AWS RTB Fabric, cutting costs by 80%. Mobile DSP boosts ML capabilities.
Bigabid has joined AWS RTB Fabric, a move that significantly cuts the mobile DSP's networking costs by over 80%. This integration allows Bigabid to redirect the saved resources into enhancing its machine learning capabilities and increasing bid throughput. As the only mobile-focused pure-play performance DSP listed on the AWS RTB Fabric customer page, Bigabid's decision underscores the importance of leveraging cloud infrastructure for real-time bid processing and machine learning depth.
This development matters because it highlights the growing trend of companies opting for cloud-based solutions to optimize their operations and invest in emerging technologies like machine learning. By tapping into AWS RTB Fabric's private network, Bigabid can process bids in real-time, making its services more competitive and efficient. The move also signals Bigabid's commitment to innovation, as it seeks to capitalize on the potential of machine learning to drive better outcomes for its clients.
As the digital advertising landscape continues to evolve, it will be interesting to watch how Bigabid's integration with AWS RTB Fabric impacts its business and the broader industry. With the company set to attend the mobile game conference Gamesforum as a bronze-level sponsor, industry observers will be keen to learn more about Bigabid's strategy and how it plans to leverage its newfound capabilities to drive growth and expansion.
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