MOFT、Appleの「探す」に対応したスマホスタンドを発売 | APPLE LINKAGE
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| Source: Mastodon | Original article
MOFT, the Copenhagen‑based maker of ultra‑thin MagSafe accessories, launched a new “Find My”‑compatible phone stand on Tuesday. Branded the MOFT FindMy MagSafe Wallet Stand, the 0.66 cm‑thin, fold‑out stand snaps onto any MagSafe‑enabled iPhone, doubles as a slim wallet for one to two cards and embeds an Apple‑certified Bluetooth tracker that appears in the Find My app alongside iPhone, AirTag and Mac locations.
The device charges via MagSafe and, according to the company, a single charge can last up to six months under normal use. Users can assign a custom name to the stand in the Find My app, making it easy to distinguish among multiple accessories. The stand is sold in white and black through Apple’s online store for ¥8,800, with a limited rollout in Japan following an earlier U.S. launch.
The release matters because it extends Apple’s “Find My” ecosystem beyond its own hardware, signalling that third‑party makers can now embed the service in everyday accessories. For consumers, the stand promises a practical solution to the chronic problem of misplaced phones, especially for users who habitually place their device on a desk or nightstand. For the accessory market, it raises the bar for functionality: a minimalist stand now also serves as a wallet and a tracker, blurring the line between passive hardware and smart IoT devices.
What to watch next includes adoption rates in the Nordic and broader European markets, where MOFT already enjoys a strong following. Analysts will monitor whether other accessory brands follow suit with Find My integration, and whether Apple expands the certification program to cover more categories such as earbuds or wearables. Privacy advocates may also scrutinise how third‑party trackers handle location data, a factor that could shape future regulatory guidance.
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