Expert Shares Tips on Boosting Online Visibility Beyond Traditional Search Engine Optimization
claude google perplexity
| Source: Dev.to | Original article
AI expert shares strategy to increase citations by Perplexity.
As we reported on May 1, 2026, Generative Engine Optimization (GEO) is crucial for getting cited by AI systems like ChatGPT, Perplexity, and Google AI Overviews. A recent experiment revealed that traditional SEO strategies are not enough to get cited by Perplexity AI. The author, who had previously optimized content for ChatGPT, found that their brand was not being cited by Perplexity despite following the GEO playbook.
This matters because Perplexity has a different citation engine that relies on real-time crawling and Reddit, making it essential for brands to adapt their optimization strategies. By understanding how Perplexity selects sources and optimizing content accordingly, brands can increase their citation frequency and establish authority in their space.
What to watch next is how brands will adjust their GEO strategies to accommodate Perplexity's unique citation engine. As more businesses recognize the importance of GEO, we can expect to see new expert strategies and guides emerge, helping brands to get cited consistently by Perplexity and other AI systems.
Sources
Back to AIPULSEN