Apple TV to Broadcast MLS Match Filmed Exclusively on iPhone 17 Pro
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| Source: Mastodon | Original article
Apple TV to broadcast MLS match shot entirely on iPhone 17 Pro.
Apple TV is set to broadcast a live MLS match shot entirely on the iPhone 17 Pro, marking a significant milestone in mobile sports production. This upcoming event follows previous experiments with iPhone-based coverage, including a Friday Night Baseball production at Fenway Park. The use of iPhones for live sports broadcasting underscores Apple's push to showcase the device's capabilities and promote its services, including Apple TV.
This development matters because it highlights the growing convergence of technology and sports. As we reported on May 22, Apple has been investing heavily in its Apple TV platform, including the release of tvOS 16.5 with multiview support. The fact that an entire MLS match will be captured on the iPhone 17 Pro demonstrates the device's potential for high-quality video production and Apple's efforts to establish itself as a major player in the sports broadcasting landscape.
As the MLS season progresses, it will be interesting to watch how Apple's innovative production approaches are received by audiences and whether this experiment pays off in terms of viewership and engagement. With Apple TV set to offer free access to MLS playoff matches, the platform is poised to attract a large and dedicated following, making this iPhone-based broadcast a crucial test of its capabilities.
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