OpenAI Introduces Custom Audience Targeting for ChatGPT Advertisers
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| Source: Mastodon | Original article
OpenAI introduces custom audience targeting to ChatGPT ads. Advertisers can now upload hashed emails and phone numbers.
OpenAI has introduced custom audience targeting to ChatGPT ads, allowing advertisers to upload hashed emails and phone numbers to filter or exclude users in campaigns. This update is part of the expansion of ChatGPT's self-serve ads platform, which now includes a self-serve Ads Manager, CPC bidding, and new measurement tools.
This development matters because it gives advertisers more control over their campaigns and allows them to better target their desired audience. The move also deepens OpenAI's push into the adtech space, positioning ChatGPT as a major player in the advertising industry. As we reported on May 17, OpenAI's CEO is currently on medical leave, but the company continues to aggressively expand its advertising capabilities under the leadership of Greg Brockman, who has taken over product strategy.
As OpenAI continues to build out its advertising platform, it will be important to watch how the company balances its pursuit of ad revenue with user privacy concerns. With the recent lawsuit alleging that ChatGPT secretly sent user queries to Meta and Google, OpenAI will need to be transparent about its data handling practices to maintain user trust. The expansion of ChatGPT ads is likely to have significant implications for the future of AI-powered advertising, and we will be closely following developments in this space.
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