OpenAI Introduces Custom Audience Targeting for ChatGPT Advertisers
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| Source: Mastodon | Original article
OpenAI introduces custom audience targeting to ChatGPT ads. Advertisers can now upload hashed emails and phone numbers.
OpenAI has introduced custom audience targeting to ChatGPT ads, allowing advertisers to upload hashed emails and phone numbers to filter or exclude users in campaigns. This development comes as the company expands its self-serve ad platform, making it easier for businesses to launch and manage their campaigns in real-time through ChatGPT.
This matters because it gives advertisers more control over who sees their ads, potentially leading to more effective and targeted marketing efforts. As OpenAI continues to push into the advertising space, the ability to offer customizable ad targeting will be crucial in attracting and retaining businesses.
As we reported on the expansion of ChatGPT ads going self-serve, this new feature is the next step in OpenAI's advertising push. What to watch next is how businesses respond to these new capabilities and whether custom audience targeting leads to increased adoption of ChatGPT ads. With the self-serve platform still in beta, OpenAI will likely continue to refine and expand its advertising offerings, making it an important space to monitor for developments in AI-driven marketing.
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