OpenAI mulls new pricing and potential upgrades for ChatGPT ads: report
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| Source: Seeking Alpha on MSN | Original article
OpenAI is preparing to shift the pricing model for the ads it began testing inside ChatGPT earlier this month. According to a report from The Information, the company will move from a pure cost‑per‑impression (CPM) framework to a hybrid that charges advertisers when users click on an ad, while still keeping a baseline $60 CPM rate. The change would give marketers a performance‑based option that mirrors the pricing structures of Google and Meta, and it could make the nascent ad inventory more attractive to brands still wary of the platform’s limited measurement tools.
The move matters because OpenAI’s ad rollout is the centerpiece of its strategy to fund free access to ChatGPT while it burns through billions of dollars in operating costs. The company’s ads manager went live on 15 April, a story we covered in our “OpenAI’s ads manager is live – and the barrier to entry just dropped” piece. By introducing click‑based pricing, OpenAI hopes to boost advertiser ROI, accelerate revenue growth, and reduce reliance on its $8‑per‑month “ChatGPT Go” subscription. For users, the shift could mean more relevant, less intrusive placements, but it also raises questions about data use and the balance between monetisation and the conversational experience that made ChatGPT popular.
What to watch next: the exact timeline for the pricing rollout, whether OpenAI will expand performance metrics beyond high‑level view counts, and how quickly the ad inventory scales beyond the early‑adopter U.S. free‑tier cohort. Competitors will be monitoring the experiment for clues about how a large‑language‑model platform can monetize without compromising user trust, and regulators may scrutinise the labeling and privacy safeguards as the ads become a permanent feature of the chat interface.
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