The Apple Watch Series 11 has returned to its best-ever price
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| Source: Mastodon | Original article
Apple has slashed the price of its flagship smartwatch, bringing the 42 mm Apple Watch Series 11 with GPS down to $299 on Amazon, Best Buy and Target – a $100 discount that marks the device’s lowest‑ever retail price. The cut, announced on April 13, represents a 25 percent reduction from the model’s $399 list price and mirrors a similar promotion that briefly appeared earlier this month.
The price drop is significant because the Series 11, launched in September 2025, remains a cornerstone of Apple’s health‑and‑fitness ecosystem. It offers an ECG sensor, blood‑oxygen monitoring, a new temperature‑tracking algorithm and the always‑on Retina display that debuted with the Series 8. By making the watch more affordable, Apple is likely aiming to clear inventory ahead of the expected launch of the Series 12, rumored to arrive in the fall with a slimmer chassis and advanced health metrics such as non‑invasive glucose monitoring.
For consumers, the discount lowers the barrier to entry for Apple’s premium wearables, potentially expanding the user base that can access features like fall detection, emergency SOS and seamless integration with iOS 27. Retail analysts also see the move as a response to intensifying competition from cheaper Android‑based smartwatches that have been gaining market share in Europe and North America.
What to watch next: Apple’s supply‑chain signals and any further price adjustments in the coming weeks could hint at the timing of the next hardware refresh. Industry watchers will also monitor whether the discount spurs a measurable uptick in watch sales before the holiday season, and how it fits into Apple’s broader strategy of bundling wearables with upcoming software updates such as iOS 27’s enhanced health dashboard.
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