Meta adds outbound calling to Muse for businesses, available to paid US subscribers; Gemini and Instinct launch similar option
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| Source: Techmeme | Original article
Meta adds outbound calling to its Muse AI agent for paid US subscribers, enabling calls to businesses, joining Gemini and Instinct in offering the feature.
Meta has added an outbound‑calling capability to its consumer AI agent, Muse. After a trial run in September, the feature is now live for paid subscribers in the United States, allowing the chatbot to place calls on behalf of users, including business‑to‑business interactions. The rollout positions Muse alongside competing offerings from Google’s Gemini and the startup Instinct, which have already introduced similar voice‑calling functions.
The move signals Meta’s push to broaden Muse from a purely text‑based assistant into a more versatile communication tool. By enabling automated calls, the company aims to embed its AI deeper into everyday workflows such as sales outreach, customer support and appointment scheduling. For businesses, the feature could reduce manual dialing and streamline contact processes, while for consumers it adds a hands‑free option for tasks that traditionally require a phone. The decision to limit the service to paid U.S. users suggests a cautious rollout, likely to gather usage data and address regulatory or privacy concerns before a wider launch.
Looking ahead, observers will watch how Meta monetises Muse’s new voice capability and whether it expands beyond the United States. Competition with Gemini and Instinct will likely drive rapid iteration, potentially leading to richer integration with other Meta products such as WhatsApp or Instagram. The next steps may include broader geographic availability, tiered pricing for enterprise use, and enhancements to call‑handling features like real‑time transcription or sentiment analysis.
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