ChatGPT Gains Verified ‘Business Agents’ Status
agents
| Source: Mastodon | Original article
ChatGPT will introduce verified AI “Business Agents” that represent brands, helping users with tasks like comparison shopping, initially rolling out to eligible U.S. e‑commerce and online service firms.
OpenAI has begun rolling out a new “Business Agents” feature inside ChatGPT, letting verified brands run their own AI‑powered chat representatives. The beta, called **Businesses in ChatGPT**, is initially limited to “eligible” e‑commerce and online‑service firms in the United States. Companies can claim a free verified profile – complete with a blue checkmark – through a new Business Hub, where they can keep product details, pricing and inventory up to date. Once set up, the AI Business Agent can field shopper queries, help with comparison shopping and even act as a conversational ad placement.
The move expands OpenAI’s push to monetize its massive user base, which it says reaches about 1.2 billion weekly interactions. By giving brands a direct line to consumers inside the chat interface, OpenAI is turning the conversational platform into a marketplace conduit, blurring the line between search, recommendation and advertising. For retailers, the ability to answer questions in real time without human staff could cut support costs and drive conversion; for users, it promises quicker, more personalized assistance while they browse.
What to watch next includes the geographic expansion of the beta beyond the U.S., the pricing model for businesses that want to run agents or promote them as ads, and how competitors such as Google’s Gemini or Microsoft’s Copilot will respond. Regulators may also scrutinise the labeling of AI‑generated brand interactions, especially as the feature scales. The rollout will be a key test of whether conversational AI can become a mainstream sales channel.
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