Google Gemini adds Business Profile tools to Workspace
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| Source: Mastodon | Original article
Google is adding Gemini Business Profile tools to Workspace, letting businesses manage verified listings, edit opening hours via plain‑language prompts and upload photos and videos through Gemini chat.
Google is extending its Gemini AI suite to the core of its productivity platform, adding Business Profile tools to Google Workspace accounts. The new features let companies edit verified Google Maps listings directly from Gemini chat – users can change opening hours with plain‑language prompts, upload photos and videos, and manage other profile details without leaving the Workspace environment. A “Message” button now appears alongside the traditional “Call” option on Maps listings, with WhatsApp support added, and the help page no longer lists regional restrictions, signalling a global rollout.
The move deepens Google’s strategy of embedding generative AI across its everyday tools. By tying local‑business management to Gmail, Docs, Sheets, Meet and Chat, Google aims to cut the administrative overhead that small and medium‑size enterprises face when keeping their online presence current. The integration also showcases Gemini’s ability to act on contextual prompts, turning a conversational interface into a practical business‑operations console. For Workspace customers, the Business Profile tools are delivered as a Gemini Business add‑on – a subscription tier that offers a subset of the capabilities found in Gemini Enterprise, subject to monthly usage caps.
Industry observers will watch how quickly businesses adopt the new workflow and whether the convenience translates into measurable gains in foot traffic or online engagement. Pricing details for the Gemini Business add‑on, as well as the timeline for full feature parity with Gemini Enterprise, remain undisclosed. Competitors such as Anthropic and Meta are also expanding AI‑driven productivity suites, so Google’s next steps – including potential deeper integration with third‑party commerce platforms or expanded analytics – will be key indicators of how the race for AI‑powered business tools evolves.
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