Meta says US users can now video chat with their Muse AI avatar
agents meta
| Source: TechCrunch | Original article
Meta announced that US users can now video chat with their Muse AI avatar, an animated, customizable agent that can take calls ahead of a forthcoming Tamagotchi-like wearable.
Meta has rolled out a new feature that lets users in the United States video‑chat with an animated version of its Muse AI agent. The avatar is fully customizable, allowing people to choose its appearance before the AI takes calls on their behalf. The launch comes ahead of a forthcoming “Tamagotchi‑like” wearable that Meta says will let users bring the Muse avatar into the physical world.
The move signals Meta’s push to embed conversational AI deeper into everyday interactions. By turning a text‑based assistant into a visual companion, the company hopes to boost engagement on its platforms and differentiate Muse from rival agents that remain voice‑only. The feature also dovetails with Meta’s broader strategy of blending AI with hardware, echoing its recent experiments with AI‑enhanced video editing tools on Instagram.
The rollout raises several questions. First, how users will manage privacy and data when an AI avatar appears on screen during personal calls remains unclear. Second, the upcoming wearable could set a precedent for consumer‑grade AI companions, prompting competitors to accelerate similar hardware‑software integrations. Finally, regulators may scrutinise the technology for potential misuse, especially given Meta’s recent challenges around AI‑generated content and deep‑fake advertising.
What to watch next includes the official release date and pricing of the Muse wearable, user adoption metrics for the video‑chat avatar, and any policy updates Meta issues to address privacy or safety concerns. Observers will also be keen to see whether other platforms follow suit with visual AI agents, potentially reshaping how people communicate online.
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