Meta abandons fruit codenames for AI models, saying they clash with its lofty ambitions
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| Source: Techmeme | Original article
Meta will no longer use fruit names for its AI models, ending the practice after its latest model was called Watermelon.
Meta has quietly decided to retire the fruit‑themed codenames that have long peppered its internal AI projects. According to a Business Insider report citing a company insider, the social‑media giant will no longer label new models after produce such as “Watermelon,” the most recent example cited. The shift is described as a branding move: fruit monikers are seen as ill‑suited to Meta’s “lofty AI ambitions,” the source said.
The change matters because naming conventions shape how a company’s technology is perceived both inside and outside the organization. Fruit‑based names, while playful, risk underselling the scale and seriousness of Meta’s AI research, especially as the firm competes with rivals that position their models as enterprise‑grade platforms. By moving to a more conventional naming scheme, Meta signals a desire to align its AI portfolio with broader industry expectations and to present a more professional image to partners, investors and developers.
What to watch next is whether Meta will unveil a new naming framework alongside upcoming model releases, and how the rebrand will be reflected in external communications, documentation and marketing material. Observers will also be keen to see if the decision dovetails with other strategic moves—such as the recent acquisition of Conductor and the expansion of Meta’s Superintelligence Labs—indicating a broader push to elevate the company’s AI credentials beyond the whimsical. Any official statement or rollout plan from Meta in the coming weeks will clarify the direction of its refreshed AI identity.
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