Microsoft ends Copilot support for smart TVs
copilot microsoft
| Source: The Verge | Original article
Microsoft will discontinue support for its Copilot AI assistant on all smart TVs this year, ending the feature introduced on LG and Samsung models announced at CES 2025.
Microsoft has announced that it will cease support for its Copilot AI assistant on all smart‑TV platforms later this year. The decision affects the LG and Samsung televisions that were unveiled at CES 2025 with built‑in access to Copilot, a move that had been billed as a way to bring conversational AI to the living‑room. Windows Central reports that the functionality will be disabled across the board, ending the partnership’s consumer‑facing phase.
The pull‑back matters because it signals a shift in Microsoft’s strategy for extending Copilot beyond its core productivity and developer tools. Earlier this month the company rolled out Copilot Fusion for GitHub, a model‑selection and orchestration layer that is now generally available, and it continues to monetize AI services through large‑scale deals such as the $10 billion revenue stream from OpenAI reported in Q1. Removing Copilot from TVs suggests that the company is refocusing on environments where it can more tightly control the user experience and revenue model, while also acknowledging the technical and partnership challenges of embedding a cloud‑driven assistant in TV firmware.
What to watch next includes any statements from LG or Samsung about alternative AI features they may offer, and whether Microsoft will replace the TV integration with a different service or a more limited “view‑only” mode. Observers will also be looking for clues about how the move fits into Microsoft’s broader AI roadmap—whether resources will be redirected toward enterprise and developer tools, or toward deeper integration with Windows and Azure‑based solutions. The development underscores the fluid nature of AI deployment in consumer electronics, where early enthusiasm can give way to pragmatic reassessments of market fit.
Sources
Back to AIPULSEN