Google expands Gemini and Search to more apps as AI agents reshape the web
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| Source: TechCrunch | Original article
Google is expanding its Gemini AI and Search to third‑party apps via a new developer platform, allowing businesses to integrate services into its AI experiences.
Google is extending its Gemini AI agents and Search interface to a broader ecosystem of third‑party applications. A new developer platform announced today will let businesses plug their services directly into Google’s AI‑driven experiences, giving users the chance to discover and interact with apps through conversational agents rather than traditional links.
The move builds on the upgrades rolled out at Google I/O in May, when the company introduced Gemini 3.5 Flash as the default model for AI Mode in Search and launched the biggest Search‑box redesign in more than two decades. Earlier this year, Gemini also became the default for AI Overviews, delivering “best‑in‑class” responses on the results page. By opening the platform, Google aims to turn its AI agents into a hub for web services, effectively reshaping how users find and use applications online.
Why it matters is twofold. First, it deepens Google’s control over the discovery layer of the internet, potentially shifting traffic away from conventional web pages toward AI‑mediated interactions. Second, it creates a new revenue and partnership channel for developers who can now embed functionality—such as booking, shopping or data retrieval—directly into the conversational flow. The shift also raises questions about competition, data privacy and the balance of power between Google and independent app providers.
What to watch next includes the speed and scale of developer adoption, the range of services that surface in AI Mode, and how regulators respond to a search ecosystem increasingly mediated by proprietary agents. As we reported on Oct 28, 2026, Google’s Gemini 4 Carbon already topped the Artificial Analysis Intelligence Index; the current rollout suggests the company is moving from a powerful model to a platform that could redefine the web’s front‑end.
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