Navy bans “artificial intelligence” from its branding
| Source: Military Times | Original article
The U.S. Navy announced it will replace the term artificial intelligence with super intelligence in its communications, becoming one of the first services to mandate the change.
The U.S. Navy announced this week that it will no longer use the term “artificial intelligence” (AI) in official communications, directing every echelon, command, activity and personnel to adopt “Super Intelligence” (SI) instead. The change comes via a service‑wide memo that frames the old label as “traitorous” and positions the new terminology as part of a broader “super initiative.”
The move is the latest concrete step in the language overhaul launched by President Donald J. Trump’s executive order to replace “Artificial Intelligence” with “Super Intelligence.” As we reported on 30 September 2026, the order sought to reshape how the federal government talks about advanced computing. The Navy’s mandate signals that the rebranding is moving from policy paper to operational practice, making it one of the first U.S. armed services to enforce the shift.
Why the terminology matters goes beyond semantics. Language shapes perception, procurement priorities and regulatory frameworks. By branding its systems as “Super Intelligence,” the Navy aligns itself with the administration’s narrative that these technologies are a strategic asset rather than a generic tool, potentially influencing funding, research focus and inter‑service coordination. It also raises questions about how the change will be reflected in contracts, training curricula and public reporting.
The next weeks will reveal whether other branches follow suit and how industry partners adapt to the new nomenclature. Watch for guidance from the Department of Defense on implementation timelines, any legal or compliance guidance issued to contractors, and reactions from the broader AI community, which has been vocal about the political overtones of the rebrand. The evolution of this terminology could become a litmus test for how deeply the “Super Intelligence” agenda penetrates U.S. defense policy.
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