Trump pushes to rebrand AI as “Super Intelligence”
| Source: Talking Points Memo | Original article
President Trump proposes renaming artificial intelligence to “Super Intelligence,” a shift analysts say reflects broader strategic motives.
President Donald J. Trump has issued an executive order that officially replaces the term “artificial intelligence” (AI) with “super intelligence” across all federal documentation. The move, announced on October 15, 2026, stems from the president’s view that “AI” sounds “fake” and that a new label will better reflect the technology’s capabilities. In remarks accompanying the order, Trump warned that anyone who continues to use the old term is “the enemy,” a stance echoed in a Forbes commentary on the same day.
The rebranding carries symbolic weight beyond semantics. By mandating a uniform terminology, the administration signals a desire to reshape public perception and policy framing of the technology. “Super intelligence” suggests a more advanced, perhaps more autonomous, vision of machine learning, which could influence how funding, regulation and procurement are discussed in Washington. Critics argue that the change may create confusion for researchers, industry players and international partners who have built standards and collaborations around the established “AI” nomenclature.
The order also raises questions about the practical rollout within agencies. Federal bodies will need to audit existing reports, contracts and software documentation to ensure compliance, a task that could strain resources and delay ongoing projects. Internationally, the United States may find its terminology diverging from the global consensus, potentially complicating joint research initiatives and standards work.
What to watch next: how quickly federal departments adopt the new language, whether Congress or industry groups push back, and if the rebranding will be reflected in upcoming budget proposals or regulatory frameworks. Observers will also be keen to see whether the “super intelligence” label influences public debate or legislative action on emerging technologies.
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