OpenAI adds more ads to ChatGPT
openai
| Source: Mastodon | Original article
OpenAI is expanding its ad presence in ChatGPT by rolling out a new visual ad format within the chatbot.
OpenAI announced that it will begin testing a new visual‑ad format inside ChatGPT, with the first placements appearing when users generate images. The rollout is slated for later this month and will initially be limited to the United States. According to the company’s blog and the OpenAI Help Center, the ads will be clearly labelled, will not influence the chatbot’s answers, and will be served under strict privacy safeguards that give users control over personalization.
The move marks a shift in OpenAI’s strategy to fund its free‑tier offering. By inserting ads directly into the user interface, the firm hopes to generate revenue without raising subscription fees, a balance it has been seeking as competition in the generative‑AI market intensifies. The visual format, which overlays alongside image generation, is more prominent than the text‑only placements that have appeared in the past, raising questions about how advertising might affect the user experience and the perception of AI‑generated content.
Observers will be watching how the test is received by the ChatGPT community and whether the ad experience complies with emerging regulations such as the EU AI Act, which has already prompted OpenAI to add invisible watermarks to its outputs. Further rollout beyond the US, the variety of ad formats, and any adjustments to privacy controls will indicate how central advertising will become to OpenAI’s business model. The company’s next steps could shape the broader debate on monetising conversational AI while preserving user trust.
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