OpenAI to test new visual ad format on ChatGPT in the US later this month, showing clearly labeled ads during image generation
openai
| Source: Techmeme | Original article
OpenAI will start testing a visual ad format in ChatGPT later this month in the US, showing clearly labeled ads alongside image generation.
OpenAI announced that it will start testing a new visual advertising format inside ChatGPT’s image‑generation feature later this month, initially with a U.S.‑based group of advertisers. When users ask the chatbot to create an image, a clearly labeled visual ad will appear alongside the generation process. OpenAI stresses that the ad is kept separate from the AI‑produced content, will not influence the model’s answers, and is subject to strict privacy safeguards and user‑control options.
The move marks the latest step in OpenAI’s broader strategy to fund its free‑access tier through advertising. By embedding ads directly into the creative workflow, the company hopes to tap the high‑engagement moments when users are already focused on visual output. OpenAI also unveiled expanded measurement tools and a partner ecosystem for its ad platform, and said it is piloting brand‑suitability checks with DoubleVerify and Integral Ad Science. The firm claims ChatGPT reaches roughly 1.2 billion people each week, suggesting a sizable inventory for marketers.
Why it matters is twofold. First, the visual ad format could set a precedent for how generative AI services monetize without charging users directly, potentially reshaping revenue models across the sector. Second, the integration raises questions about user experience and data privacy, especially as AI tools become more embedded in everyday tasks.
What to watch next includes the geographic expansion of the test beyond the United States, advertiser uptake and performance metrics, and any user feedback or regulatory response to the ad placements. Observers will also be keen to see whether competitors adopt similar ad‑in‑generation approaches as the market balances free access with sustainable funding.
Sources
Back to AIPULSEN