Only 2% of consumers buying AI, dubbed Super Intelligence
ai-safety anthropic meta openai
| Source: TechCrunch | Original article
Despite a White House‑led AI safety pledge and President Trump’s executive order renaming AI as super intelligence, only 2% of consumers are purchasing the technology.
The White House convened an unprecedented gathering of tech leaders this week, securing signatures from Meta, Amazon, Tesla and Anthropic’s Dario Amodei on a new AI‑safety pledge. President Donald Trump framed the commitment as “morally binding” and, in tandem, signed an executive order that officially rebrands artificial intelligence as “super intelligence” (SI) in all federal documentation.
The rebranding effort is more than semantic. By discarding the term “artificial,” the administration aims to distance the technology from the negative connotations that have surfaced in recent high‑profile incidents, and to position the United States as a steward of responsible development. At the same time, industry giants such as Meta and OpenAI are rolling out friendlier consumer‑facing versions of their products, hoping to align market offerings with the government’s safety narrative.
Despite the political fanfare and corporate endorsement, market response remains tepid. Early data indicate that only about two percent of consumers have purchased products marketed under the “super intelligence” label, suggesting a disconnect between policy ambition and consumer demand. Analysts note that the bulk of AI investment continues to flow into enterprise and infrastructure services rather than end‑user applications.
What to watch next: the White House’s executive order will likely trigger new reporting requirements for AI developers, and the safety pledge could become a benchmark for future regulatory action. Industry observers will be monitoring whether the rebranding spurs broader adoption or merely adds another layer of terminology to an already crowded field. The next round of congressional hearings on AI oversight, slated for early 2027, may also test the durability of the “super intelligence” narrative.
Sources
Back to AIPULSEN