Google tests letting Gemini call businesses on your behalf
agents gemini google meta
| Source: TechCrunch | Original article
Google is testing an AI feature that lets its Gemini assistant place calls to businesses, initially rolling out to U.S. Pixel 11 owners with a paid Gemini subscription.
Google has begun testing a new Gemini capability called **“Call for Me,”** which lets the AI place phone calls to businesses on a user’s behalf. The feature is being rolled out first to owners of the Pixel 11 in the United States who subscribe to Gemini’s paid tier. When activated, Gemini dials the target number using the subscriber’s phone line, navigates automated menus, waits on hold and conducts the conversation needed to complete tasks such as making reservations, rescheduling appointments or requesting a hold. A live transcript is displayed on the device, and the user can intervene at any moment to take control of the call.
The move pushes Google’s conversational AI beyond text and voice assistants into fully automated telephony, a space that competitors have already entered with agents like Meta’s Muse and Instinct. By handling routine phone interactions, Gemini could streamline everyday errands and reduce friction for users who find phone menus cumbersome. At the same time, the capability raises questions about privacy, consent and liability: calls are made with the user’s number, and the AI’s handling of personal data will likely attract scrutiny from regulators and consumer‑rights groups.
What to watch next includes the pace of the feature’s expansion beyond the Pixel 11 and the United States, pricing adjustments for the Gemini subscription, and any feedback on call quality or misuse. Google’s next steps may also reveal whether “Call for Me” will be integrated into other Android devices or bundled with broader AI services, and how the company addresses emerging policy concerns around AI‑driven communications.
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