Meta to Let Users Build Games with AI Directly on Their Phones
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| Source: The Verge | Original article
Meta unveiled Horizon Create and Horizon Studio, AI‑powered tools that let users design games for its Horizon social platform directly on mobile or via a browser.
Meta announced a new set of AI‑powered tools aimed at turning anyone with a smartphone into a game developer for its Horizon social platform. The company unveiled Horizon Create, a mobile app that lets users generate games from simple text prompts, and Horizon Studio, a browser‑based companion that offers more detailed controls for refining those creations. At the Meta Connect event, CEO Mark Zuckerberg demonstrated the workflow, showing a complete game assembled in under ten minutes using generative AI.
The move marks Meta’s latest push to expand Horizon’s content ecosystem beyond professional studios. By lowering the technical barrier to entry, the company hopes to flood the platform with a steady stream of user‑generated experiences, keeping the social metaverse lively and increasing time spent within Meta’s closed environment. The tools also signal a broader industry trend toward on‑device AI creation, echoing recent experiments such as Google’s “Call for Me” and Meta’s own AI‑driven wearables.
What will matter next is how quickly creators adopt the new workflow and whether the generated games can be shared beyond Horizon’s walled garden. Analysts will watch for early adoption metrics, the variety of genres emerging from the prompts, and Meta’s approach to moderation and monetisation of user‑made content. If the AI‑first pipeline proves smooth, it could reshape the balance of power between indie developers and large studios, and set a new standard for rapid prototyping in the emerging metaverse.
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