Google tests Call for Me, allowing Gemini to call businesses for users, first for Pixel 11 users with a Gemini subscription in the US
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| Source: Techmeme | Original article
Google is testing Call for Me, a feature that lets its Gemini AI place calls to businesses on users’ behalf, initially rolling out to US Pixel 11 owners with a Gemini subscription.
Google is piloting “Call for Me,” a new feature that lets its Gemini AI place phone calls on a user’s behalf. The early experiment is limited to Pixel 11 owners in the United States who subscribe to Gemini, and it builds on the company’s long‑standing work with conversational agents such as Duplex.
When activated, Gemini dials a business using the subscriber’s phone number, navigates automated menus, waits on hold and conducts the conversation needed to book appointments, put items on hold or perform other routine tasks. A live transcript is displayed on the user’s screen, and the user can intervene at any moment to take control of the call.
The rollout marks Google’s entry into a fast‑growing niche of AI assistants that can act in the physical world, joining Meta’s Muse and Instinct, which already offer similar calling capabilities. By handling mundane phone interactions, the feature promises to free up time for users and could reshape how consumers engage with service providers. It also revives interest in Google’s voice‑AI heritage, suggesting the company sees a commercial path beyond pure chat‑based assistance.
Industry watchers will monitor how the test expands beyond Pixel 11 and whether the capability will be bundled with the broader Gemini subscription or offered as a standalone add‑on. Feedback on call quality, privacy safeguards and the ease of user takeover will be crucial, as will any regulatory scrutiny over AI‑driven communications.
If the experiment proves successful, Google could extend “Call for Me” to other devices and markets, potentially integrating it with its expanding suite of Gemini‑powered tools and further blurring the line between digital assistants and everyday personal services.
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