Court documents show OpenAI says Apple's ChatGPT integration for Apple Intelligence on iPhones dramatically underperformed after its 2024 launch
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| Source: Techmeme | Original article
Court filings show OpenAI says its ChatGPT integration powering Apple Intelligence on iPhones underperformed after its 2024 launch.
OpenAI has told a U.S. court that the partnership it struck with Apple to embed ChatGPT in the iPhone’s “Apple Intelligence” feature fell far short of expectations. Court filings, reported by the Financial Times, say the integration, launched in late 2024, “dramatically underperformed” because iPhone users showed little interest in accessing ChatGPT through the Apple‑branded interface.
The documents reveal that OpenAI entered the deal hoping to tap the massive iPhone user base as a growth engine for its flagship model. Instead, the company says adoption was weak enough to be noted in legal paperwork filed as part of its ongoing dispute with Elon Musk’s SpaceXAI (xAI). The filings also note that Apple has since pivoted to a Google‑powered “Siri AI,” suggesting the tech giant is moving away from the OpenAI‑based solution.
Why this matters is twofold. First, the partnership was one of the most high‑profile attempts to embed a large‑language model directly into a consumer operating system, and its failure could signal limits to the appeal of generic chat‑based assistants on mobile devices. Second, the shift underscores the intensifying rivalry among AI providers for platform dominance, with Google now positioned to replace OpenAI in Apple’s ecosystem.
Going forward, observers will watch how Apple re‑tools its AI strategy and whether it deepens ties with Google or explores other providers. OpenAI’s legal disclosures may also surface further details about the partnership’s financial terms and any remedial steps the company plans. Finally, the broader industry will gauge whether similar integrations on other platforms can avoid the “underperformance” that OpenAI alleges for Apple Intelligence.
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