Meta's Muse outpaces ChatGPT's early mobile rollout
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| Source: TechCrunch | Original article
Meta's AI agent Muse has surpassed ChatGPT in downloads and daily active users in the U.S. and Canada during the same post‑launch period, according to Appfigures estimates.
Meta’s AI agent Muse is pulling ahead of OpenAI’s ChatGPT in its first two weeks on mobile, according to fresh estimates from analytics firm Appfigures. The data show that in the United States and Canada Muse logged more downloads and daily‑active users than ChatGPT did over the same post‑launch window. Apptopia, another tracker, puts Muse’s iOS installs at roughly 1.8 million in the first 12 days, versus about 1.3 million for ChatGPT in the same market.
The surge builds on the momentum we noted earlier this month, when Sensor Tower reported that Muse had been downloaded 902 K times in the six days after its September 8 launch, outpacing Meta AI’s own figures. The new comparison underscores how quickly Meta’s assistant is gaining a foothold in North America, a region that remains the biggest market for consumer AI apps.
Why it matters is twofold. First, higher adoption translates into more data for Meta to refine Muse’s conversational and multimodal capabilities, potentially narrowing the gap with OpenAI’s flagship model. Second, strong user numbers make Muse an attractive platform for advertisers and third‑party developers, reshaping the competitive landscape for AI‑driven services on smartphones.
Looking ahead, several threads merit attention. Security researchers have already flagged a serious zero‑day vulnerability in Muse, raising questions about the trade‑off between rapid growth and robustness. Amazon’s recent decision to block Muse from shopping on its site hints at possible friction with ecosystem partners. Finally, OpenAI’s response—whether through accelerated feature releases or a counter‑campaign—will likely shape the next phase of the AI assistant rivalry. Monitoring download trends, DAU growth, and any regulatory or partnership developments will be key to gauging whether Muse can sustain its early lead.
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