Adobe says it hit 1 billion MAUs, with freemium MAUs exceeding 100 million in Q3, up 70%+ YoY, as it expands freemium AI offerings.
| Source: Techmeme | Original article
Adobe reports 1 billion monthly active users, with freemium users topping 100 million in Q3—a rise of over 70% YoY—as the company pushes its freemium AI tools and sees profit and revenue increase.
Adobe announced that its total monthly active user (MAU) base has crossed the 1 billion mark, with the freemium segment now exceeding 100 million users in the third quarter – a rise of more than 70 percent year‑over‑year. The surge comes as the company leans heavily into its free AI‑driven tools, including Firefly, Express and the web‑ and mobile‑based versions of Premiere, Photoshop and Lightroom. Revenue and profit also climbed in Q3, pushing annual revenue to $6.76 billion and taking full‑year guidance higher.
The milestone signals that Adobe’s strategy of offering AI‑enhanced creative services at no cost is paying off. By lowering the barrier to entry, the firm is pulling a broader audience into its ecosystem, which could translate into higher conversion rates to paid subscriptions and stronger ad‑supported traffic – Adobe.com visits are up more than 40 percent YoY. The rapid expansion of the freemium AI user base also underscores the growing appetite for generative tools among creators, a trend that rivals such as DeepSeek and Anthropic are watching closely.
Going forward, investors will be watching how Adobe converts the expanding free user pool into sustainable revenue, especially as it rolls out new AI features across its flagship apps. The company’s recent push to make AI generators “idiot‑proof” in Premiere, reported earlier this month, hints at a continued focus on usability that could further accelerate adoption. Watch for updates on pricing, premium‑tier upgrades and any partnership announcements that could deepen Adobe’s foothold in the competitive generative‑AI landscape.
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