Meta's AI agent Muse becomes No. 2 app in US
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| Source: TechCrunch | Original article
Meta's AI agent Muse has climbed to the second‑most downloaded app in the United States, despite a slower launch compared with Meta AI and Threads.
Meta’s newest AI offering, the Muse personal agent, has vaulted to the No. 2 spot among U.S. apps, according to recent download charts. Launched only weeks ago, Muse lets users delegate everyday tasks—scheduling, shopping, travel bookings and even email composition—to an on‑device assistant that operates within a dedicated “Secure VM” built for privacy and safety. The rollout, initially limited to the United States and restricted to users 18 years and older, follows a brief delay over security concerns, but the app’s rapid climb suggests strong consumer interest.
The surge matters for several reasons. First, it marks Meta’s most significant foray into “agentic AI,” a shift from its traditional social‑media focus toward services that act on a user’s behalf. Wall Street has taken note, with the launch helping the company regain investor confidence after a mixed reception to earlier AI products such as Meta AI and Threads. Second, Muse’s emphasis on built‑in privacy protections differentiates it from competing agents that rely on cloud processing, potentially setting a new standard for personal AI safety. Finally, the app’s performance provides a real‑world test of Meta’s strategy to monetize AI through utility‑driven experiences rather than ad impressions alone.
Looking ahead, the next milestones will be geographic expansion and the rollout of additional capabilities within the Secure VM framework. Analysts will watch how Muse competes with other personal agents on both functionality and trust, and whether its early ranking translates into sustained engagement and revenue. Further regulatory scrutiny of AI privacy claims could also shape the app’s evolution as Meta scales the service beyond the U.S. market.
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