Amazon tests ad services in ChatGPT
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| Source: HN | Original article
Amazon has begun a U.S. pilot of ad services integrated into ChatGPT, leveraging its Amazon DSP platform as ChatGPT Ads reach a new revenue milestone.
Amazon has begun a U.S.-only pilot that lets brands place ads inside ChatGPT through the company’s Amazon DSP platform. The managed service, announced jointly by Amazon and OpenAI, inserts sponsored text and image units beneath ChatGPT’s organic answers. Pricing follows the familiar cost‑per‑click and cost‑per‑thousand‑impressions models, while product‑feed ads are generated automatically from advertisers’ Amazon catalogs.
The move arrives as OpenAI’s ChatGPT Ads recently crossed a revenue milestone, signaling that the conversational AI space is becoming a serious advertising frontier. By opening its DSP to the new inventory, Amazon gives its programmatic advertisers a direct route to the fast‑growing “conversational” channel, extending campaigns that have traditionally run on display, video and streaming assets. For OpenAI, the partnership supplies a ready‑made sales engine and could accelerate the growth of its nascent ad business, which earlier reports said has already topped $1 billion in revenue.
What follows will determine whether the pilot graduates to a broader rollout. Marketers will be watching performance data – click‑through rates, conversion lift and cost efficiency – as well as any impact on the user experience of ChatGPT. Expansion beyond the United States, additional ad formats or deeper integration with Amazon’s e‑commerce data are also possible next steps. As the program matures, the partnership could reshape how brands reach consumers in AI‑driven conversational interfaces.
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