Mirage streams 24‑hour live X news show on August 11, costing $50K in tokens, with realistic avatars that struggle to converse
startup
| Source: Techmeme | Original article
AI startup Mirage aired a 24‑hour AI‑generated news show on X on August 11, spending roughly $50,000 in token costs, but its realistic avatars had difficulty maintaining conversation.
AI startup Mirage pushed the boundaries of automated broadcasting on August 11, streaming a 24‑hour “live” news show on X. The marathon, billed as the Mirage News Network, ran continuously for a full day and cost roughly $50 000 in AI‑generated token usage. The program featured photorealistic avatars that presented real‑world headlines, but the anchors repeatedly stumbled over conversation, revealing the current limits of generative‑AI dialogue.
The experiment matters because it tests whether AI can sustain a round‑the‑clock news operation without human presenters. If successful, such a model could slash production costs for media outlets and enable hyper‑personalised news feeds. Mirage’s CEO, Gaurav Misra, says the trial brings the company “close to producing an AI‑generated news channel,” yet the awkward exchanges underscore that the technology still falls short of delivering coherent, trustworthy reporting at scale.
Industry observers will watch how Mirage refines its language models and avatar control systems. Key indicators include reductions in token spend, smoother conversational flow, and any move toward integrating human editorial oversight. The broader AI‑media landscape is also watching regulatory and credibility concerns, especially after recent platform moves to label AI‑generated content. As AI‑driven news experiments multiply, the next steps for Mirage—whether it launches a regular service, partners with established broadcasters, or pivots to niche content—will signal how quickly fully automated newsrooms might become viable.
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